Bobby Fine (Ryan O'Neal) teaches comparative literature at a New England university. His father Jack (Jack Warden) is a hard-luck 7th-Avenue dress merchant in heavy debt to a 7-foot loan shark (Richard Kiel). To pay up, Jack gives up the business - and babe-in-the-woods Bobby finds himself part of the deal. Exposed to the craziest business in midtown, Bobby's solution is the next best thing to indecent exposure: debuting a line of see-through jeans! Soon he's in full tryst with the loan shark's wife (Mariangela Melato) - and the next garment he dons might be a cement overcoat.

In his first outing in the director's chair, writer Andrew Bergman (The In-Laws, Fletch) has designed the latest fashion in funny business. So Fine wears well and all comedy movies should have such a terrific fit.

A naive academician is suddenly thrown into the crazy and often violent world of the New York garment industry when his father's business becomes heavily indebted to a loan shark. In order to raise much needed funds, he creates a new fashion craze - see-through jeans.