King of the Streets: The Ruler of Urban Marketing

For nearly a decade, urban marketing has been a key element in the multi-billion dollar record business, with street teams as the heart and soul of hip hop promotion. While some perceive them as hired litterbugs, there's a lot more to the job than just handing out flyers and posters. In an effort to shine light on the importance of these street soldiers, independent filmmaker Anthony Quinn takes an in-depth look into this subculture with his gritty documentary, "King of the Streets."