Rudolph Valentino stars in this silent era drama as Juan, a young Spaniard who wants to become a famous toreador. Determined to escape poverty and support his widowed mother, Juan quickly rises to national prominence as a bullfighter and marries Carmen, his longtime love. However, as Juan celebrity grows, his devastatingly good looks and growing appetite for everything leave him vulnerable to the throngs of women who want him. When Doña Sol (Naldi), an beautiful and exotic society woman, seduces Juan, it marks his fall from grace as, gradually, his fame, wife, and mistress desert him.