Pura Dinastia Rivera Corridos Pesados

Through their self-operated record label in Los Angeles, the Rivera Family have been one of the most influential bands working within the narco-corrido tradition, a Mexican style of music blending traditional folk ballads with lyrics that glorify the gun-toting violence of the border drug trade. PURA DINASTIA RIVERA features family members Lupillo, Juan, Jenni, and Gustavo Rivera performing their gritty, streetsmart music in a collection of music videos.